eMarketing Strategies for the Complex Sale by Albee Ardath

Author:Albee, Ardath [Albee, Ardath]
Language: eng
Format: epub
Publisher: McGraw-Hill
Published: 2009-09-30T14:00:00+00:00

Acknowledgments

First and foremost, I want to thank Jill Konrath for her encouragement and support, which helped me believe it actually was a rational decision to start my own company and pursue my passion for customer-focused eMarketing. She’s been instrumental in persuading me to step out to the edge and take chances that have transformed my career. There’s no one else like her!

I owe a huge amount of thanks to Rebel Brown for her extraordinary partnership with clients, her friendship, and her tireless feedback and suggestions for this book. Her expertise helped to shape this book beyond what I could have accomplished on my own.

Thanks to my clients, who’ve helped to prove that e-marketing strategies and contagious content deliver appreciable business value. Special thanks go to Navid Azadi, Jon Miller, Mike Volpe, Pam Casale, and Christopher Doran for their conversations and willingness to let me write about their stories. And thanks to Brian Carroll for his partnership and encouragement to think about what’s coming next.

To all the bloggers and Twitterers who so selflessly share their insights and opinions, opening up conversations that dig beneath the surface—I thank you. You expand my thinking every day.

Thanks to my agent, John Willig, who convinced me there was a market for this book and then went out and made it so. And much gratitude to my editors, Donya Dickerson and Ron Martirano and everyone at McGraw-Hill for their support and efforts in bringing this book to life—it’s been my pleasure to work with you.

Finally, for Mom and Dad, who always reminded me that I was a woman of vast potential—thanks! Hopefully I’m getting there.

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